Last week saw the most millennial, New Age form of political protest ever – a bunch of people torching their beloved New Balances to a heap of leather and singed laces. It all started after the living nightmare of Trump – a man who’s main attributes end in ‘-phobic’ – got elected and became leader of a world superpower. We ain’t gonna exchange our own form of locker room talk right here, but let’s say we’re not too f%@&$ing happy about it.
New Balance, however, came out in support for the Man with the Ridiculous Hair. They said that ‘the Obama admin turned a deaf ear to us and frankly with President-elect Trump we feel things are going to move in the right direction’. This led to crowds of kids burning their fresh creps to 574 crisps, and flooding social media with demands for other people to do the same.
So, is it still OK, if you ain’t a fan of Trump, to sport a pair of NBs? Right now, as I type this, I’m rocking a pair of New Balance 574 Windbreakers (Purple and Orange), yet I also think Trump doesn’t rock one bit. Why? Because it doesn’t seem to be too balanced to start torching stuff because the company’s branding manager was one of the majority that legitimately voted. Surely, a democratically fair viewpoint isn’t any more unjust than the fact that the New Balances you were wearing a few weeks before emerged from a dead cow, or that their suppliers have been accused of forced overtime and poor working conditions.
New Balance ended up coming out and saying that they do not ‘tolerate bigotry or hate in any form’ and employ ‘thousands of employees worldwide from all races, genders, cultures and sexual orientations’, which is encouraging stuff. Sure, their support of Trump isn’t ideal; but unless you start torching basically everything you own (considering the large majority of multi-national corporates will have voted for Trump), then probably best not to bother burning your trainers. At least New Balance had the balls to be honest about their political stance – and that’s something that should balance the conflict in your heart and soles.
Kyle MacNeill – TVC in house blogger